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It was Shah Rukh Khan who started the trend of interacting personally with the fourth estate. There are stories that SRK also maintains a database of various journalists from across the globe, though this is denied by his public relations manager. But the woman concedes SRK has an elephant's memory; once he has been introduced to a mediaperson, he usually remembers the name and character traits. And occasionally, if reminded by a close friend-like Karan Johar- or his staff, he also remembers to call journalists and share a few thoughts with them.
It's just one more point in the list of many trends Shah Rukh has started in the industry.
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