In Bollywood, when people want to advertise for their events, Shah Rukh's name is made into a calling card

You don't believe me?

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Just when I was beginning to believe that cock and bull story of SRK-Big B rivalry ending I was told this: Shah Rukh Khan has planned his annual vacation in such a way that he won't be able to attend the International Indian Film Academy (IIFA) Awards. And if one notices it has almost become a ritual of sorts every year.

Now the awards ceremony is said to be the bastion of the Bachchans. And that's reason enough for Shah Rukh Khan to avoid it as diplomatically as possible. But when Amitabh Bachchan publicly expressed his desire to invite SRK, everyone's ears perked up!

A little birdie tells me that Big B has also kept his word and sent out an invite to SRK. Needless to say our man has already found a suitable excuse.

Apparently SRK plans to vacation with his family in London for some 10 days. I am also told that he will address a select section of the media there before going to an undisclosed location after that.

And what is so unusual about this? Well SRK, I am given to believe, is free as a jaybird right now (he's to start shooting for My Name is Khan at the end of June). His children too are enjoying their summer break. And while he could have well gone on a break right now, our man has taken special permission to excuse them from school whenever it starts!

Meanwhile Farah Khan – who has won an award for her choreography – has also opted out of the function saying she needs to spend time with her kids!

Seems like this war is far from over...