At a time when the media was still taking Shah Rukh to the sky

...as compared to today when he can't do anything right in their eyes. The star is still the same, but the scribe's outview of him has changed and it's reflected in the writing.

I dunno... instead of getting angry over what is said of Shah Rukh, I personally take it as something interesting to note. I love human study like this. To me, nothing embodies the spirit of "...and life goes on" quite like the manic of the media over a celebrity.

Source (1994)
In his rise to the top, he has broken every rule, and set every tenet of the conventional wisdom on the film industry on its head. Consider, for example, the following:

• Rule number one: No actor who began his career in television could ever make it big in movies. Once a television star, always a small-time film actor. But Khan, who first came to public attention in such serials as Fauji and Dil Dariya, is today among the top-ranking heroes of the film industry.
• Rule number two: Heroes are heroes and villains are villains. A villain can change sides and become a hero (as Vinod Khanna and Shatrughan Sinha did) but you can't play both simultaneously. Shah Rukh Khan has ignored this dictum. He is the villain of Darr, plays an anti-hero in Baazigar, and yet is the most in-demand hero in Bombay.
• Rule number three: A young hero must never get married for fear of alienating the female audience. Amir Khan was married when Qayamat Se Qayamat Tak was released, but lied about this and hid his wife. Shah Rukh Khan married his sweetheart Gauri after a nine-year courtship before his first release, and is proud of being happily married.
• Rule number four: Keeping on the right side of the film press was essential if you were to make an impact in the industry. After all, if the audience didn't read about you in the film magazines, how would they know that you were part of the rat race? Khan has, however, consistently refused to play along with the gossip magazines, turning down interview requests and refusing photo-sessions with his heroines. What's more, he even got into a head-on confrontation with magazines who called him a homosexual, and then made out that he and Deepa Sahi were having a torrid affair - with the connivance of her husband Ketan Mehta - during the making of Maya Memsaab.

There is no doubting it - Shah Rukh Khan lives the role, forcing the audiences to sit up and take notice. And the people who are flocking to the theaters to see Baazigar and Darr are convinced that whether they love or hate him for the villainous roles he essays in these films, Shah Rukh Khan compels attention.

Despite his success, Khan is essentially a family man rushing home after a one-shift day at the sets to be with his wife Gauri.

Source (1995)

For one, no one possess his spark, freshness and spontaneity. Whatever the role, Shah Rukh has the exclusive gift of appearing totally relaxed, natural, un-self-conscious and unhibited. Then there is his rakish charm, boyish looks, sexy crooked smile, all gift wrapped in a uniquely stylish package. Reinforced by the intensity and energy he invests into every simple scene he enacts--tragedy comedy, heartbreak drama, romance or song - dance.

Crowned by his "one-point program" of accepting only those roles that excite, interest or motivate him, irrespective of their influence on his individual star-status, box office collections image or remuneration considerations. The last trait especially is both noteworthy and praiseworthy because it calls for guts, a clear focus on the direction chosen and the dedication to pursue the tricky, narrow path to personal fulfillment.