I don't understand why so many people including savvy media type think that Shah Rukh is gonna sell the Knight Riders after its dismal performance at IPL 2. Like I said, IPL is not just about cricket.
(I'm dropping Kolkata from my post hereafter because from the comments by Kolkatans in articles and news, the city doesn't seem to want the team anymore)
Suck on this.
Source
New Delhi (May 5th 2009): It's just two years old and it is already worth 2 billion dollars. The Indian Premier League has proved to be one of the fastest growing enterprises according to a report published by UK based brand valuation consultancy Brand Finance.
They have lost the most matches this IPL season. But Shah Rukh Khan's Kolkata Knight Riders are the team making the maximum moolah. The report says the Kolkata Knight Riders are sitting on a brand value of 42.1 million dollars, the highest among the eight franchises.
Followed closely by the Mumbai Indians at 41.6 million dollars.
Last years' winner, Rajasthan Royals are valued at 39.5 million dollars followed by Chennai Super Kings at 39.4 million dollars and Delhi Dare Devils at 39.2 million dollars.
The teams that are lowest on the valuation scale, despite their above average performances and star quotient are Royal Challengers Bangalore at 37.4 million dollars, Kings IX Punjab at 36.3 million dollars and Hyderabad Deccan Chargers at 34.8 million dollars.
But how did the worst performer manage to get the maximum valuation?
"Performance is not the only variable. There are variables like sponsorship deal, licensing and merchandising deal, presence of star players," said Unni Krishnan from Brand Finance.
Defending champions Rajasthan Royals have grown a whopping 59 percent in brand value, proving that performance does have a large role in valuation. With so much moolah riding on the IPL the teams too can monetise on their brand value.
With a valuation of 2 billion dollars and the teams possible being listed on the stock exchange, sky is the limit for the Indian Premier League.
Here're my predictions for the 3rd season:
1. IPL is going to increase the number of teams. This being good business sense for the organisers, it'll also decrease the share of the pie for the owners. Wait and watch for more campaigns and promotions to increase the inflow of moollah by all teams, a move spearheaded by the Knight Riders before.
(I'm wondering how Shah Rukh will turn his team's spectacular defeat this year into a successful tagline for IPL 3, like he did for IPL 2 with the "We can take a beating" campaign)
2. IPL 2 being held overseas on the excuse of insufficient security is only a precursor for the next plan in line... turning it into an international deal. Even the English is claiming that Twenty20 was conceived by them and it's been said to influence the boxing world, which goes to show how big IPL is.
3. With the increase in team numbers, more corporates will get into the deal... bringing with it foreign capitals. This will no longer be territorial sports, at least where the investors are concerned.
4. IPL 3 will be broadcasted by a channel with a wider reach around the globe. I think Sony got the bid this time, but I'm hoping ESPN will pick it up next year (coz SONY is having a spat with BCCI right now) so I'll be able to watch it on ASTRO.
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