Full article: Ten Minutes in Bed with Shah Rukh Khan
SAN FRANCISCO — It’s 8 o’clock on a Friday night and somehow I’ve ended up in a queen-sized bed on the 30th floor of a five-star hotel, lying next to the King of Bollywood. His right hand grasps my left flipper.
As the camera rolls, we are perfectly still — except for Shah Rukh Khan’s slow, even breathing. I guess I should mention that I’m wearing a huge, green, fuzzy costume in the shape of a big, pudgy star, and that this is all part of a TV commercial shoot for Videocon.
As the world knows, Khan is in San Francisco for the next month shooting his next big film, Karan Johar’s “My Name Is Khan,” opposite Kajol. But on Khan’s occasional days off, he squeezes in other activities. Today, he’s agreed to shoot four scenes for a promo for Videocon’s launch of a new, bright green logo.
The spots will air in India, explained Sunil Tandon, head of marketing for Videocon, India’s leading manufacturer of home appliances. In the coming months, Videocon will also market its products in the United States.
The company will also launch its own mobile phone service along with exclusive Videocon handsets, Tandon told India-West. So the company felt it was time to update its image.
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