He's been talking for quite some time about not being offered any condom ad even though he'd be interested in doing one, and no one has ever taken him seriously. Well, I think he was being quite serious when he said it, probably coz he's curious as to how one actually does a condom ad. I'm quite curious as to how a condom ad featuring SRK would look like, so I hope he's really offered one before I get too decrepit to care about such things. But I bet it's going to cause an uproar, just like the Lux and the fair cream did. Here's a prediction though, that condom brand would be the most well-known condom brand in the world that even people who don't use condoms AT ALL (me, as a case in point XDD) would know about it.
Anyway, why the babbling about condom ads?? It's just that I basically love ads and I love Shah Rukh. So whenever I stumbled upon articles that combine both such as the one below, I always read it with avid interest. I'm only pasting the extracts I like (but there's a whole bunch of them that it feels like I've pasted the whole article ^^;).
SRK lords over ad world
"Shahrukh did a television ad for Liberty shoes while he was shooting Fauji. All he did was to wear a Puma t-shirt and football shorts and jump. They were the first sports shoes made in India and he was their first model. The second ad he did was a Pan Parag kind of product, but it never really took off in the market. Then there were a number of public service ads, which he had done in Delhi during Fauji and Dil Darya. For one of these ads, he did his first stunt without an action choreographer. Shahrukh collided into a car with his two-wheeler, and somersault onto the bonnet and went over the roof. The first advertisement he did after coming to Bombay was the Tata Tea ad that helped him to buy a house. He did three films in three days with Prahlad Kakkar, produced by Pravin Nischol (who later produced the film English Babu Desi Mem)."
"As a star he believes that he opened the gates for other actors to do ads. He brought uprightness to stars doing ads by endorsing so many products like Mayur Suitings, Hyundai Santro, Snoodles, Cinthol soap, Bagpiper club soda, Clinic All Clear. Eventually, he became the Omega brand ambassador. Shahrukh Khan can probably be in the Guinness Book of World Records as the Indian hero who has sold the maximum number of products, starting from cars, soap, shampoo, noodles, watches, clothes and many more."
"Kuch Kuch Hota Hai was a turning point in not only Shahrukh Khan`s film career, but also brought about a change as his brand ambassador. Artificial Tommy Hilfiger T-shirts were swamped in the fashion streets after the release of the film; much before the brand itself came to India. When the brand ultimately came in India, Tommy Hilfiger confessed that he was surprised by the Indian market`s familiarity with the brand and he credited Shah Rukh Khan for having unintentionally done him a service, by wearing Tommy t-shirts in the film. So it was only an issue of time before overseas brands identified Bollywood with its traditional mass appeal and its modern slick production houses and glossy backdrop for their entry to India."
"The constantly running commercials made Shah Rukh an omnipresent celebrity. He usually had two to three film releases every year, but the Shah Rukh Khan persona was always available for consumption on television and in print ads. Shah Rukh was the ideal deity for a rapidly modernizing India in which media, especially television, had become increasingly important. He evolved from an actor into a brand name."
Also read: Brand SRK
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